Athletic events use TrainingPeaks Professional Edition to publish and deliver custom training plans to event participants. In this relationship TrainingPeaks is a publisher, payment processor and delivers custom content within a private label application.  

No matter what the event, participants benefit from expert guidance designed to complete a specific event. In addition, the goodwill which is achieved by providing a targeted training plan increases the satisfaction and overall experience for the participant.

Events such as the Boilermaker 15k, which hosts more than 10,000 runners every year, have partnered with renowned running coach Hal Higdon to develop and sell training plans customized to the Boilermaker event. Participants in the Boilermaker now have access to daily guidance from an expert coach who knows just what it takes to complete the event with success.