Boilermaker 15k
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Athletic events use TrainingPeaks Professional Edition to publish and deliver custom training plans to event participants. In this relationship TrainingPeaks is a publisher, store front, payment processor and delivers custom content within a private labelled application.
Events can choose to offer existing training plans from the TrainingPeaks Plan Directory, or they can choose to create their own content from within a TrainingPeaks Professional Edition account.
No matter what the event, participants benefit from expert guidance designed to complete a specific event. In addition, the goodwill which is achieved by providing a targeted training plan increases the satisfaction and overall experience for the participant. Event participants not only benefit from expert guideance but they can also use TrainingPeaks training and nutrition log to record workouts and meals up to, and even beyond, the event date.
Participant Benefits:
Access to custom content and expert advice leading up to the event date.
Free TrainingPeaks Basic Personal Edition account to view upcoming workouts and record daily training and nutrition.
Daily workout reminders will be sent by e-mail keeping participants focused and on track.
Event Oganizer Benefits:
Easy integration of the TrainingPeaks store front into the event's own web site.
You select the Plans: Select from TrainingPeaks current training plan directory, or have custom content created by a professional of your choice.
Control the user experience from login to logout. As a TrainingPeaks affiliate site your customers will interact with a re-branded experience, be able to login remotely from your web site and even be re-directed back to your site upon logout.
Brand Extension: TrainingPeaks will deliver rebranded daily workout e-mail reminders to your customers.
Additional Advertising Property: Through the TrainingPeaks affiliate program events can offer an additional advertising property to their sponsors. Sponsor branding can be integrated within the TrainingPeaks, which can also be delivered within the daily workout reminders. Sponsors can also be mentioned within the daily workouts themselves, or "Tips of the Day".
Low cost: The only cost to get started is a TrainingPeaks Professional Edition account if your event decides to author it's own content.
You set the price: Offer free training plans, or set your own price. TrainingPeaks will send the plan author 70% commission against plan sales.
Potential to upsell participants to packages which include group or individual coaching services. Participants can be managed through the TrainingPeaks Professional Edition account for individualized planning and monitoring.
Case Study:
Events such as the Boilermaker 15k, which hosts more than 10,000 runners every year, have partnered with renowned running coach Hal Higdon to develop and sell training plans customized to the Boilermaker event. Participants in the Boilermaker now have access to daily guidance from an expert coach who knows just what it takes to complete the event with success.