Lafayette, CO, September 15, 2008 – Polar, the leader in heart rate monitoring and fitness assessment technology is offering an exclusive promotion of 50% off training plans authored by Joe Friel, founder of TrainingPeaks, expert coach and international Best Seller of books on endurance training with the purchase of select Polar units. Included with every training plan is a free subscription to Peaksware’s online software product TrainingPeaks, the ultimate training and nutrition log.

The training plans, available at TrainingPeaks.com/Polar contain all of the elements necessary for success and may be selected from a library of more than 60 based on experience from novice to expert and targeting events in marathon, cycling, duathlon or triathlon. The day to day schedule removes the guesswork from training and includes daily emails to provide motivation. With the addition of a TrainingPeaks Premium account, workout files from compatible Polar units may be uploaded directly to TrainingPeaks to track and confirm progress. By participating in this promotion, consumers receive a complete package to help them achieve their training goals.

“Combining Polar’s products with TrainingPeaks and a training plan is a great opportunity for consumers,” said Joe Friel, co-founder of TrainingPeaks and training plan author. “Targeting an event and then following a plan while recording each workout is one of the best ways to achieve a goal whether you are just starting or are an experienced professional.”

“Working with TrainingPeaks and Joe Friel on this co-promotion provides our retailers and consumers with a win-win situation,” said Gina Pilnacek, Senior Marketing Manager at Polar. “Our retailers are able to provide their customers with a relevant, value-add incentive to purchase select Polar training computers.  Then these consumers are able to maximize their new training computer purchase by pairing it with a training plan designed by Joe Friel and delivered by one of the premier online training plan service providers.”

Fifteen Polar devices (S625x, S725x, RS200, RS200sd, RS400, RS400sd, RS800, RS800sd, RS800G3, CS200, CS200cad, CS300, CS400, CS600 and CS600 with Power)

are included in the promotion and will be available throughout the US at retail locations through September 2008.

About Peaksware:
Peaksware, LLC, founded in 1999, develops software systems to help motivated individuals and professionals achieve health, fitness and peak performance. In addition to the world’s leading online training and nutrition log, TrainingPeaks.com, Peaksware also produces the desktop products Device Agent and WKO+. Each of these products is sold both direct to consumers and can also be customized in a white label format for enterprise customers. For more information or to discuss business development opportunities contact info_at_peaksware.com.

About Polar
Headquartered in Lake Success, NY, Polar is a wholly-owned subsidiary of Finland-based Polar Electro OY, which invented the first wireless heart rate monitor (HRM) in 1977. The company is dedicated to improving people’s health and well-being by providing leading technology and program solutions that deliver valuable feedback to help users gain a better understanding of their bodies and their overall fitness level. Today Polar heart rate monitors are the number one choice among consumers worldwide, helping athletes and exercisers “listen” to their bodies and manage physical activity properly. Polar is also the worldwide leader in fitness assessment technology. Polar suites of fitness technology are used by fitness facilities, athletic teams, medical facilities, and thousands of physical education programs around the country. For more information on Polar products and programs, visit www.polarusa.com.

Contact:

Jeremy Duerksen, Director of Marketing
Peaksware, LLC
jduerksen_at_peaksware.com
303-437-9652
www.Peaksware.com
www.TrainingPeaks.com